Room for failure

WL Gore, the makers of Gore-Tex has a unique cultural tradition

When a project does not work out, they celebrate it with a beer or champagne just like they would do if it succeeded.

What does this do?

It reinforces that making mistakes and failing is integral part of creative process. It prepares them for embracing and learning from mistakes, fostering a culture of innovation, resilience and continuous improvement.

There is a lot of learning that gets washed away when mistakes are ignored, punished, demeaned, ridiculed, feared .....